Copyright 2006 E.M.Creations

Every PR practitioner needs to have a good, solid foundation of basic PR skills.

Within the Forward Blog, you can find PR 101 - a category that features posts pertaining to these basic PR lessons.

What is PR?
A leadership and management function that maintains and creates relationships with important publics. In doing so, the PR person will help the organization identify the publics, understand them, identify important messages, develop strategies for getting the organization's story out, and identify needs and wants of target publics.

Where do you find PR?

Recent Posts to "PR 101"
Other resources:
All About Public Relations also has several great links and articles. In particular, take a look at its Toolkit: How to PR.
Forward is also proud to now offer a valuable addition to the site's regular content: Forward PR Guides. We will feature a series of articles giving a thorough overview of a variety of topics relevant to PR. Each article follows the same general format and starts out with a basic definition of the topic and then gives a more in-depth explanation. We hope these guides will be a handy resource and help bring PR newbies up to speed, so they can feel more confident engaging in the conversation. Plus, the articles can serve as a great refresher for anyone!

The guides are written by professionals in the industry, and we certainly appreciate them investing their time and knowledge in this endeavor.

Forward PR Guides will be posted to the Forward Blog, so be sure to subscribe (via email or RSS) so you'll be notified as new guides are available. Our first one, thanks to the expertise of Lee Hopkins, is noted below: