Luke Armour recently earned his MA in communications with a public relations focus from The University of Akron, Ohio. Luke authors the Observations of Public Relations blog with his previously fellow graduate student and PR sounding board Elizabeth Farrell.

He recently started work as a public relations account executive at Innis Maggiore in Canton, Ohio. (IM specializes in the Positioning concept developed by Jack Trout.)

Luke received his BA in Speech Communications from Edinboro University of PA in 2002 with a 4.0 GPA. He moved to Alaska and did some other crazy things like get married before deciding to go back to school. He will receive his MA in May 2006, also with a 4.0. He is creating a handbook entitled Online Public Relations: Using the Internet to build and sustain relationships for his graduate project. In addition to his schoolwork, Luke also teaches an Interviewing class for the university and engages in freelance PR work.

In May 2005, Luke led a group of students to London for a two-week tour of international public relations and journalism visiting organizations like Edelman London, CNBC, Time, Newsweek, NBC London, and The Guardian to see how things are done on the other side of the pond. An experience he'll never forget.

He's thrilled to be able to contribute and learn as we all move Forward. Contact Luke anytime at Luke.Armour (at) gmail.com.

View all of Luke's Forward posts here.

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